← All startups
2019 –Active
Lifepack.id

Lifepack.id

Co-Founder & CEO

Indonesia's first modern digital pharmacy.

Case study

Indonesia's first modern digital pharmacy. I co-founded it in 2019 and run it as CEO.

  1. 01

    The problem

    Patients with chronic illness stop taking their medicine when refills are hard. I wanted a refill to take no effort at all.

  2. 02

    What I did

    • Built an aggregator API that pulls digital prescriptions out of hospital EMR systems and routes each one to the partner pharmacy nearest the patient. Hospitals need no new hardware.
    • Put our Tetama API inside the software thousands of pharmacies already run: 3,500 on VMedis and 600 on Apotek Digital.
    • Built Lifepack for Medic, where more than 800 doctors write e-prescriptions directly. Our busiest doctors each generated up to IDR 245 million in transactions a month.
    • Partnered with ManaDr, a Singapore teleconsultation company handling 100,000 consults a month, so Indonesian patients who see Singapore-based doctors get their prescriptions filled by us.
    • Bought straight from pharmaceutical principals, skipping the distributor chain, at discounts of up to 92%.
    • Turned our partner pharmacies' inconsistent stock lists into one clean catalogue of about 10,000 medicines, and made delivery of prescription medicine free anywhere in Indonesia.
    • Set the company up as three entities so each part is properly licensed: ITMI for health technology, IFMI for pharmacy operations and GLM for pharmaceutical distribution. I own the architecture, the product strategy and the unit economics across all three. Lifepack was one of the first few to hold a PSEF licence, Indonesia's e-pharmacy licence, and it is ISO 27001 compliant.
  3. 03

    The result

    Revenue reached USD 16.49 million in 2023, and GMV passed USD 1.7 million in August 2023 alone. At the peak we handled more than 66,000 transactions a month, and in the early expansion phases we grew 63.8% to 69.5% a quarter, compounded. Our network has facilitated more than 4 million teleconsultations. In 2024 we sold about IDR 18 to 19 billion a month across e-commerce.

    Over USD 10 million raised across four rounds, including a USD 7 million Series A in 2022, a valuation that reached USD 42 million, and millions of users. For our hospital partners: faster delivery and fewer dispensing errors.

    USD 42M
    Valuation
    USD 16.49M
    Revenue, 2023
    66,000+
    Transactions a month at peak
    4M+
    Teleconsultations facilitated
    4,100+
    Pharmacies on the Tetama API
    800+
    Doctors prescribing on Lifepack for Medic
    USD 10M+
    Raised across four rounds
    Up to 92%
    Discount buying direct from principals
Visit site
lifepack.id