Indonesia's first modern digital pharmacy. I co-founded it in 2019 and run it as CEO.
- 01
The problem
Patients with chronic illness stop taking their medicine when refills are hard. I wanted a refill to take no effort at all.
- 02
What I did
- Built an aggregator API that pulls digital prescriptions out of hospital EMR systems and routes each one to the partner pharmacy nearest the patient. Hospitals need no new hardware.
- Put our Tetama API inside the software thousands of pharmacies already run: 3,500 on VMedis and 600 on Apotek Digital.
- Built Lifepack for Medic, where more than 800 doctors write e-prescriptions directly. Our busiest doctors each generated up to IDR 245 million in transactions a month.
- Partnered with ManaDr, a Singapore teleconsultation company handling 100,000 consults a month, so Indonesian patients who see Singapore-based doctors get their prescriptions filled by us.
- Bought straight from pharmaceutical principals, skipping the distributor chain, at discounts of up to 92%.
- Turned our partner pharmacies' inconsistent stock lists into one clean catalogue of about 10,000 medicines, and made delivery of prescription medicine free anywhere in Indonesia.
- Set the company up as three entities so each part is properly licensed: ITMI for health technology, IFMI for pharmacy operations and GLM for pharmaceutical distribution. I own the architecture, the product strategy and the unit economics across all three. Lifepack was one of the first few to hold a PSEF licence, Indonesia's e-pharmacy licence, and it is ISO 27001 compliant.
- 03
The result
Revenue reached USD 16.49 million in 2023, and GMV passed USD 1.7 million in August 2023 alone. At the peak we handled more than 66,000 transactions a month, and in the early expansion phases we grew 63.8% to 69.5% a quarter, compounded. Our network has facilitated more than 4 million teleconsultations. In 2024 we sold about IDR 18 to 19 billion a month across e-commerce.
Over USD 10 million raised across four rounds, including a USD 7 million Series A in 2022, a valuation that reached USD 42 million, and millions of users. For our hospital partners: faster delivery and fewer dispensing errors.
USD 42MValuationUSD 16.49MRevenue, 202366,000+Transactions a month at peak4M+Teleconsultations facilitated4,100+Pharmacies on the Tetama API800+Doctors prescribing on Lifepack for MedicUSD 10M+Raised across four roundsUp to 92%Discount buying direct from principals
- Visit site
- lifepack.id
