Golfnesia

Golfers flying into Indonesia needed a way to book their tee times before they landed.

I built Golfnesia.com, the booking platform, plus Golftex, the multi-course management system that ran behind it. Three months, two engineers, and I was one of them.

The product worked. The market didn't move fast enough, and we shut it down knowing the product-market fit wasn't there. I count it as the cheapest lesson of my career: Tiket.com started within the same year and went on to a billion dollars in bookings.